CASE STUDY
Regional Metal Supplier – Driving Growth Through Strategic Consulting
Client Overview
A regional metal supplier, specializing in providing high-quality metal products and custom cutting services, serves both industrial and individual clients. The company prides itself on precision, reliability, and meeting the unique needs of its diverse customer base.
Challenges
When GTI Consulting LLC partnered with the metal supplier, the business faced several challenges:
Inconsistent Revenue Streams: A lack of predictability in sales and customer retention
impacted overall growth.
Marketing Limitations: Minimal marketing efforts led to a lack of brand awareness and
underutilization of potential customer channels.
Operational Inefficiencies: Growing demand for custom services required optimized
workflows and better resource allocation.
Solution
GTI Consulting employed a customized approach to address the company’s pain points, focusing on three primary areas:
1. Revenue Stabilization
GTI analyzed the client’s sales data to identify areas for improvement and developed a revenue-stabilization strategy:
Strengthened customer loyalty programs to retain repeat business.
Segmented the client base to create tailored service offerings and pricing models.
2. Enhanced Marketing Strategy
A revamped marketing plan was designed to improve visibility and attract new customers:
Social Media Engagement: Created posts highlighting unique offerings, such as custom plasma-cut signs, and implemented strategies to connect with blue-collar communities.
Traditional Advertising: Developed targeted campaigns, including radio spots and local outreach, to boost brand recognition.
3. Operational Optimization
GTI introduced recommendations to streamline workflows and enhance efficiency:
Provided insights for structuring bulk production agreements, reducing waste, and improving cost management.
Recommended inventory management strategies to better meet fluctuating demand while minimizing overhead.
Results
Revenue Growth
Invoice counts doubled within six months, stabilizing and increasing monthly revenue.​
Marketing Impact
The company saw a significant increase in customer inquiries and new orders, particularly for customized products.
Operational Efficiency
Improved workflows led to reduced costs and faster turnaround times for custom projects.
Result: Increased revenue by 85%, nearly doubling invoice count, and restructured the marketing plan, resulting in a 15% reduction in costs while targeting specific customers for improved ROI. Boosted geofencing leads by 475% (2021–2023). Negotiated a new product line to weather steel price volatility, and renegotiated supplier contracts, reducing cost of goods by 6%.
Conclusion
GTI Consulting’s tailored solutions helped the regional metal supplier overcome its challenges, achieve consistent growth, and build a stronger operational foundation. By focusing on targeted marketing, customer retention, and process improvements, GTI positioned the company for long- term success.
Future Outlook
With continued guidance from GTI Consulting, the client is exploring new markets and expanding its service offerings, ensuring a sustainable trajectory for future growth.